Packaging design promotes the contents inside the packaging. Depending on the product, the packaging design can be straight-forward, and simple or colorful and complex. The product’s features may be printed on the box, or a nutritional facts label may be available for the consumer to review.
Packaging is more than just a way to get your product from A to B. In today’s age of social media moments and unboxing videos, your retail product packaging is also a great way to get extra marketing mileage for your brand.